There is no doubt that cellular apps are changing the way agencies engage also communicate with consumers, besides have created a brand new energy in mobile app development. Apple was cool to market with its App Store further public API program, allowing essentially anyone to create mobile apps and make money (potentially). Android adopted shortly after with its App Marketplace, again Windows Phone 7 has currently entered the space as well. And, let’s not forget about Blackberry, which owned the smart phone universe for years before iPhones again Androids made smart phones proud for everyone, not just executives.
So, as a business leader, whereabouts should you focus your mobile apps efforts? Let’s look at the numbers.
Apple is leading the way, boasting over 350,000 apps as of May 2011 (acknowledge the title documentation on the App Store page), but Android is gaining momentum. In fact, in early May, Google proven that the Android Market offered over 200,000 apps. Compare that to data from well-suited a era earlier in April 2010: Apple had 185,000 apps compared to Android’s 38,000. Clearly, Android is catching up.
As far as device sales, Android has already pulled forward. Recent data from NPD group indicate that Android is by far the most catchy customer smart phone platform, owning 53% of the U.S. consumer market share, while both Apple and Blackberry (RIM) have just 19%. Also, a recent PC World article mentioned a March 2011 survey by way of GetJar that indicates robot shows no signs of speed down, bury 40% of buyers responding that their next discerning cellphone will be an Android phone, compared to just 16% who said their up phone may be an iPhone.
From a development perspective, Android is the most bendy platform. Developers can create apps using Apple, Windows, or Linux technology; Apple only gives you one option (credence which onliest?). The app advancement further rendition trip is also much more open for robot compared to nature and other mobile structures. Once you submit an app to the Android Marketplace, legitimate is instantly available for users to download and install on Android devices. Apple, on the other hand, requires you to wait for approval, and rejects some apps based on concept, design, or capability. This creates a certain quality standard considering iPhone and iPad apps, however is frustrating for developers who can sometimes get caught drag a black discontinuity attempting to get an app approved. The immediate approval power for Android apps streamlines the process, and Google takes further of a laissez-faire approach in that it pulls apps that get a assemblage of complaints, but stays extrinsic of the way otherwise.
However, Android isn’t negotiate. The main disadvantage with Android is that you have accordingly many devices to test, rather than just three for Apple (iPhone, iPad, further iPod). Inconsistencies across devices can create issues since your app’s performance and badge. On the flipside, making an app compatible with whence many devices creates a larger potential user rivet. Android is also a business behind cosmos in the tablet space, even though sharp are several new Android tablets coming external this season. Also, the Android platform is expanding into TVs, exercise equipment, again individual electronics, so you need to stay current on all the latest devices.
So, where do you go from here? Android? iPhone? In short, the answer is both (and include a Windows Phone 7 and Blackberry app if resources allow). robot and iPhone are here to stay. While globe got immensely of the attention in the early years of mobile apps, android has proven it’s a force to be reckoned with. The bottom line is, the more systems your apps integrate with, the more company awareness again earnings you can drive back to your business.
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