slick is no doubt that cellular apps are changing the way businesses engage again communicate with consumers, and have created a brand new industry in mobile app advancement. Apple was first to market secrete its App Store and public API program, allowing practically anyone to create mobile apps and impel money (potentially). Android adopted shortly coming with its App Marketplace, and windows phone 7 has recently entered the space due to well. And, let’s not forget about Blackberry, which owned the smart phone world considering years before iPhones besides Androids made intelligent phones cool considering everyone, not just executives.
So, as a business leader, where should you recognition your mobile apps efforts? Let’s look at the numbers.
Apple is optimum the way, boasting over 350,000 apps as of may also 2011 (check the name tag on the App Store page), but Android is gaining momentum. In fact, in early May, Google proven that the Android Market offered over 200,000 apps. evaluate that to information from pertinent a ticks earlier in April 2010: Apple had 185,000 apps in comparison to Android’s 38,000. Clearly, Android is catching up.
As rooted now device sales, Android has already pulled ahead. Recent data from NPD neighborhood suggest that Android is by far the inimitably popular consumer smart phone platform, owning 53% of the U.S. consumer vend share, while both Apple further Blackberry (felloe) rest assured just 19%. Also, a recent computer world article mentioned a March 2011 survey by GetJar that indicates Android displays no signs of slowing down, curtain 40% of consumers responding that their next smart phone will be an Android phone, in comparison to just 16% who said their next phone would exemplify an iPhone.
From a development perspective, Android is the most flexible platform. Developers can launch apps using Apple, Windows, or Linux technology; Apple only offers you one option (hope which one?). The app development and presentation bustle is additionally much more open for android compared to Apple and other mobile platforms. Once you submit an app to the Android Marketplace, it is immediately available for users to down load and install on Android devices. Apple, on the other hand, requires you to wait whereas approval, and rejects some apps based on concept, design, or capability. This creates a certain quality standard being iPhone and iPad apps, but is troublesome because builders who can sometimes carry out caught in a black hole trying to get an app approved. The instant approval process for robot apps streamlines the process, besides Google takes more of a laissez-faire approach force that it pulls apps that get a lot of complaints, but stays out of the nearing otherwise.
However, Android is rarely perfect. The main disadvantage with Android is that you have so many devices to test, rather than just three for Apple (iPhone, iPad, further iPod). Inconsistencies across devices can create problems for your app’s performance and reputation. On the flipside, making an app compatible with so many devices creates a more select potential user base. android is also a bit behind terrene in the tablet space, though there are several too many Android capsules coming out this year. Also, the android platform is expanding into TVs, exercise equipment, and other electronics, so you need to stay current on all the latest devices.
So, where do you go from here? Android? iPhone? In short, the answer is both (and include a Windows phone 7 and Blackberry app if resources allow). Android further iPhone are here to stay. While Apple got most of the attention in the least years of cellular apps, Android has proven it’s a force to be reckoned with. The bottom line is, the more systems your apps integrate with, the more brand awareness further income you can advance back to your business.
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